Portfolio

Problem: Low awareness of cooking classes among 25-40 year olds in Aberdeen.

Strategy: TikTok-first content + UGC campaign with local food influencers.

Actions: 15 videos, 3 influencer partnerships, targeted Facebook ads (£200 budget).

Results: 45% increase in bookings, 250K TikTok views, 12% engagement rate.

Problem: Need to fund new community sports facilities.

Strategy: Multi-channel storytelling focusing on local impact.

Actions: Email sequences, donor segmentation, social proof campaigns.

Results: Exceeded target by 150% in 8 months.

Problem: Low brand visibility for a new B2B supply chain software.

Strategy: Develop a multi-channel content strategy (Email, LinkedIn, Instagram) to build trust and authority.

Actions: Created case studies, email drip campaigns, and educational content.

Results: Delivered a complete 3-month content plan and email marketing templates.