Namaste Delhi - Customer Acquisition
Problem: Low awareness of cooking classes among 25-40 year olds in Aberdeen.
Strategy: TikTok-first content + UGC campaign with local food influencers.
Actions: 15 videos, 3 influencer partnerships, targeted Facebook ads (£200 budget).
Results: 45% increase in bookings, 250K TikTok views, 12% engagement rate.