Digital Marketing Portfolio — Aberdeen, UK
Social Media & Content Marketer — BSc Digital Marketing, Robert Gordon University
About me
I'm a Digital Marketing graduate who believes the best way to learn is by doing — so during my studies I didn't just read theory, I delivered real campaigns for real clients.
Three years of practical project work alongside a BSc from Robert Gordon University gave me hands-on experience in TikTok strategy, social media content, audience research and multi-channel campaigns.
Six years in fast-paced, customer-facing environments have sharpened something textbooks can't teach: an instinct for what connects with people — and what doesn't.
Currently learning TikTok Ads Manager, Meta Blueprint and GA4. Looking for a remote or hybrid role where I can grow fast and contribute from day one.
Why me
A lot of marketing graduates have the same degree, the same tools, and the same CV template. Here's what I have that most don't — and why it's actually useful to you.
Deep food & hospitality fluency
6 years working inside restaurants — not observing them. I understand the operational reality behind food brands: what they can actually deliver, what their customers care about, and what content resonates. That's rare in a junior marketer.
AI workflows as a practical skill
I use Stable Diffusion, ComfyUI, Foocus and AI writing tools daily — not as novelties, but as genuine production tools that speed up asset creation. Most juniors claim "AI skills" and mean ChatGPT. I mean image generation pipelines.
Bilingual — Polish & English
Native Polish speaker, fluent English. If your brand has any Polish-speaking audience — in the UK or EU — I can create content that actually sounds right, not translated.
Strategy-first mindset
My degree wasn't just "how to post on Instagram." It covered consumer behaviour, campaign planning, B2B content strategy and audience research. I know why tactics work, not just how to execute them.
What I'm doing now
Working through TikTok's official Ads Manager certification — learning campaign structure, creative best practices and performance optimisation for short-form paid content.
Experimenting with Stable Diffusion, ComfyUI and Foocus for AI-assisted visual content creation. Building workflows that speed up asset production without losing brand consistency.
Drafting an analysis of social media storytelling trends for lifestyle brands — documenting patterns in what drives engagement beyond standard food and product photography.
Toolkit
Tools are only as good as the strategy behind them. Here's what I know — and what I'm actively building on.
How I work
Step 01
Audience analysis, competitor content audit, platform behaviour patterns. I don't create content before I understand who I'm talking to and where they spend their attention.
Step 02
Campaign objectives, channel selection, content pillars, posting cadence. Everything mapped before a single piece of content is made — so execution is fast and purposeful.
Step 03
Content creation, scheduling, copy, visuals. I build the assets, write the captions, and ship on time. I use Canva, CapCut, AI tools and Notion to stay organised and consistent.
Step 04
Analytics review, performance tracking, content iteration. What worked, what didn't, what to change next cycle. Strategy without review is just guessing twice.
Selected work
Every project below was delivered as part of my BSc at Robert Gordon University — real briefs, real clients, real deliverables. No mock-ups, no invented numbers.
The Brief
Drive awareness and bookings for cooking and bartending classes among 25–40 year olds in Aberdeen. The client had no existing social strategy and relied entirely on word-of-mouth.
Strategy
TikTok-first content campaign — short-form video to drive discovery, supported by Instagram cross-posting and targeted Facebook Ads to convert interest into bookings.
What I Did
The Brief
Develop a digital marketing strategy to support a £1M fundraising initiative for new community sports facilities. The campaign needed to mobilise local supporters and drive donations through digital channels.
Strategy
Multi-channel community storytelling approach — leading with emotional local impact narratives, supported by structured donor segmentation and email sequences.
What I Did
The Brief
Build brand visibility and credibility for a new B2B supply chain software company starting from zero — no existing content, no audience, no brand voice.
Strategy
Thought leadership-led content approach across three channels: LinkedIn for B2B trust building, Instagram for brand personality, Email for direct nurturing of prospects.
What I Did